February 7, 2024

Introducing Our New Look!

Welcome to our new brand! Over the past year, we have been busy preparing to bring forth a refreshed look for Interior Federal and we are excited to unveil this transformation, symbolizing a new chapter in our journey together!

Why the Change?

Our rebranding journey was motivated by a desire to better reflect the strengths of our products and services, and most importantly, to better reflect our commitment to you, our members. As a part of this rebranding effort, we are delighted to announce that Interior Federal will now be known as Interior Federal. The reasoning behind the name change aims to provide a clearer identity. After conducting research, we believe that the new name better represents our credibility as a financial institution and shows a clearer association that we are a federal credit union regulated and supervised by the National Credit Union Association (NCUA).

The Bison: Symbolizing Our Values

The meaning behind our newly crafted logo is to better represent who we are as a brand–a strong, confident financial institution that is community minded. The Bison was selected as a central element on our logo because of its historical symbol of Strength, Adaptability, and Commitment to Stewardship, which are all important values that resonate with the Credit Union. We had the logo designed as a badge, much like the badges worn by park rangers at the National Parks, to represent the rich history and proud partnership our Credit Union has with The Department of the Interior.

Mission, Vision, and Promise

Our new dedicated mission is to empower our members with nationwide service and resources that meet their diverse needs. We envision a future where financial freedom extends across this and future generations, promising to deliver convenient and tailored financial solutions wherever you are, serving as your dedicated financial steward. These statements better capture who we are and the direction we are heading as a Credit Union.

Same Values, New Look

Rest assured, amidst the transformation of our appearance, our people and values have not changed. We are still the same credit union you know and trust, with member satisfaction remaining as our priority, now with a new look that better embodies our history, personality, and culture.

We extend our heartfelt gratitude to you for being an integral part of our journey. The support from our members has fueled our growth, and we look forward to continuing this journey together, empowering you with the best financial services and resources available. Welcome to the new chapter of Interior Federal!

Related Content: Who We Are

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